Stay
Strong
3M Command Strips Advertisement
3M is fundamentally a science-based company, formerly known as the Minnesota Mining and Manufacturing Company. 3M produces thousands of imaginative products and they are a leader in scores of markets – from health care and highway safety to office products and abrasives and adhesives. Their success begins with the ability to apply their technologies to an endless array of real-world customer needs. All of this is their mission to make consumers’ life easier and better for people around the world. 3M Command Strip, which is the main product for choosing to do my advertising campaign.
Objective
3M satisfies customers with innovation technology and superior quality, value and service, also provide investors an attractive return through sustainable, global growth.
Message
3M Command's strips are user-friendly and it can hold everything you want.
Insight
3M Command's strip is the strongest strip in the world.
Reinforce
When people come across some crisis, it maybe develops their unrealized abilities. In the past, a woman moved a car with her subconscious to save her son in an accident. Based on this news, it inspires me to develop my idea for promoting the unique selling point of 3M Command’s strips - hold strongly.
POINTS
OF PURCHASE
PROTOTYPE
