Vaseline
"Every second, Every Moment.
Vaseline keeps you moist."
3M is fundamentally a science-based company, formerly known as the Minnesota Mining and Manufacturing Company. 3M produces thousands of imaginative products and they are a leader in scores of markets – from health care and highway safety to office products and abrasives and adhesives. Their success begins with the ability to apply their technologies to an endless array of real-world customer needs. All of this is their mission to make consumers’ life easier and better for people around the world. 3M Command Strip, which is the main product for choosing to do my advertising campaign.
Objective
Vaseline is to provide the knowledge, advice and products to make people's skin look more beautiful and healthy.
Message
Vaseline increases moisture reserves instantly and keeps skins amazing.
Insight
Vaseline is the most useful and easy way to keep moist.
Reinforce
To raise the awareness and build up the brand new image of Vaseline, Vaseline always give the audience a old-fashion and traditional outlook which is focusing more on their unique selling points - functional.
Vaseline TVC
Boardcasted on - YOUTUBE CHANNEL / FACEBOOK PAGE
The actress in order to keep her skins moist, she splashes the water to her face for keeping them moist in this TV commercial. Using some unusual behaviors of humanity can emphasize the desires and needs of the girl in TVC that is keeping her skins moist. This dramatic way to present the idea of this Vaseline’s campaign can make the TVC become more special and memorable.
Vaseline Posters
Boardcasted on - Bus / MTR / LIGTH BOXES