IKEA
IGNITE YOUR BONES!
There are less spaces at home, but it needs to store many furnitures and stuffs of daliy life in Hong Kong. Hong Kong people needs their personal space in small place for working or relaxing. A big change will occur with adding a little light.
Background
Objective
IKEA aims to create a better every- day life for more people with light.
Message
Light is what turns your home into a place for doing things you love.
Insight
Light can create a good atmosphere for making people have a good mood to enjoy their daily life.
Reinforce
In TVC, the mood is the ways of execution to present the message "The light can let your life have a big change".
IKEA TVC
Boardcasted on - YOUTUBE CHANNEL / FACEBOOK PAGE
The actress in order to keep her skins moist, she splashes the water to her face for keeping them moist in this TV commercial. Using some unusual behaviors of humanity can emphasize the desires and needs of the girl in TVC that is keeping her skins moist. This dramatic way to present the idea of this Vaseline’s campaign can make the TVC become more special and memorable.
IKEA
Lighting Posters
Boardcasted on - Bus / MTR
IKEA
Lighting Posters
Boardcasted on - Bus / MTR
IKEA
Leaflets
IKEA
Products Booklet